Ruminations…Audiences and Other Things – II

Lina Vincent Sunish

It is not easy to create, design, and execute a multi-layered program of large scale – it takes a huge amount of planning, teamwork, administration and infrastructure, not to forget the big M – money. When such massive sums of private, corporate and public funds are at stake, it is more than ever necessary to extend research into audience generation andresponse, while always factoring it into the planning.

“Inclusive”, “Accessible”, “Engagement” these are some of the terms that jump out in Bold in the publicity of arts festivals, big and small. Add “Participation”, “Interaction” and “Dialogue” to the attractive list of words used and one can conjure up an image of audiences of all types drawn into a warm embrace of art and culture, understanding every bit and being enriched by the moment.