Popularizing Phulkari
Through
The Indian Fashion Industry

Rajinder Kaur

India is a land of multiple traditional textiles which show the creativity and expression of various regional artists. The regional and cultural diversity of every place can be easily noticed in their unique style of costume and accessories.Phulkari is a traditional art form of embroidery which is found in the state of Punjab. It is a traditional art which was started a very long time ago.Like various forms of embroidery, it is frequently adopted by the women of Punjab as per the demand of contemporary trends and styles. In recent past, it has emerged as one of the latest trends in the world of textile industry.
Its biggest and mostnoticeable aspect is that it is embroidered by people.